StoriesArmy IBA Sylhet

Half the cost, 20% more reach for Army IBA Sylhet

How we ran admission campaigns that cost 50% less and reached 20% more of the right audience.

50%

lower campaign cost

20%

more audience reached

Army IBA Sylhet wanted its admission campaigns to reach more of the right students, without raising the budget.

What we did

We planned and ran the admission campaigns, focused spending on the channels that worked, and kept improving as results came in.

Campaign cost went down by 50%, and audience reach went up by 20%.